Monthly Archives: August 2009

Social ice cream

This is a really nice video to demonstrate what social media is all about. It doesn’t say anything new – it just uses a really nice metaphor to illustrate the key points…

Whenever I talk about social media here, I find a lot of people question whether people can be bothered to actually produce high quality material purely for their own pleasure. Well, they do… and people are only going to produce more and more…

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Put-Pocketing

I like this idea.¬†Capturing the thougt around putting money back into consumers pockets whilst other competitors take it out is a cute one. It also clearly demonstrates the shift from brands simply communicating USP’s to facilitating positive experiences for consumers and generating talkability…

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Fancy fast food…

I came across via Baekdal.com. It is called ¬†fancyfastfood.com, and it’s awesome. They create recipes for how you can turn fast food into exquisite meals. Would be interesting to see if people still bought it looking the way it does now… I doubt it… Principles of convention would probably mean that it would no longer be classified as junk food by a number of people… Very cool though…