Daily Archives: April 1, 2011

April Fools

It wouldn’t be April Fools without the now customary gag from BMW. I suspect this is the beginning of a deluge of royal wedding based executions for brands in April.

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100% Recycled

Reflecting its Better World Campaign’s core belief in sustainable practices, Nike’s latest commercial is made from archived footage. Such an obvious and simple idea. That no-one else has done. Again.

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